NorthEra
Website Performance Audit
34
/100
Critical

Your Three.js investment was meant to signal premium. Instead, it produced a site that scores 27 on Google's performance test and hides your strongest assets from every AI system on the internet.

Your website scores in the bottom 25% of professional sites in consumer technology.

Taxa Technologies

taxatech.com
April 2026
Prepared by NorthEra
The Verdict

Taxa has a PhD-level team, a novel product, and PillPack's founder as an investor. The website buries all of it.

Performance
27
Critical
Design Quality
54
Needs Work
AI Visibility
22
Critical
The Bottom Line

4 PhDs. An advisor with 31 Nature publications. PillPack's founder as an investor. The website scores 34 out of 100.

Open pagespeed.web.dev on your phone and type in taxatech.com. See for yourself.

What Your Visitors Experience

The first 60 seconds on taxatech.com

Someone searches "probiotic deodorant" and taps your link. A loading screen appears — a progress counter ticking from 0% to 100%. 6.1 seconds before the first pixel of content. 24.8 seconds before the page becomes interactive. Google's data: 53% of visitors leave after 3 seconds.

When it finally loads, the design is visually ambitious — but there's no CTA in the hero, no product info for 12,000 pixels of scroll, and two of three navigation links are broken (/swap is a 404, /science is a bare password wall). The page is 13,800px tall with roughly 3 screens of actual content. Design score: 54/100. CTA & Conversion: 3/10.

Most visitors leave before seeing what Taxa actually sells.

Largest Contentful Paint Breakdown — 10.0 seconds total
TTFB 16%
Render Delay — 84%
TTFB 1.6s (16%)
Render Delay 8.4s (84%)
24.8s
Time to Interactive
11.9s
Total Blocking Time
2.9 MB
Total Page Weight
What This Costs

The monthly cost of doing nothing

Estimated Monthly Impact
$2,000–$5,000
$24,000–$60,000 per year
Lost waitlist signups, lost investor confidence, lost press coverage, and zero AI positioning — compounding every month during your most critical growth window.
⚡
Speed & Performance
$500–$1,500/mo
  • 24.8s to interactive — site frozen for 25 seconds while Three.js loads
  • No fallback — if WebGL fails, the page is a blank cream screen
✎
Design & Conversion
$800–$2,000/mo
  • Waitlist CTA buried at 12,000px — no hero CTA, no sticky bar
  • 2 of 3 nav links broken — /swap is 404, /science is a password wall
🌐
AI Invisibility
$700–$1,500/mo
  • Science page is password-protected — your strongest content hidden from all AI
  • Zero structured data, sitemap, or robots.txt — AI can't identify you
The Identity Gap

Who Taxa Technologies is vs. what the website says

Who You Are
4 PhDs on core team
Kenya Honda, MD PhD — 31 Nature publications
TJ Parker (PillPack), Adam Trouncer (AG1) as investors
$2.5M pre-seed from Boost VC
Novel product — 25.4B CFUs, one-week efficacy
VS
What Your Website Says
25-second load — loading bar before any content
Science page — password-protected
/swap page — 404 error
~200 words of indexable text total
Waitlist CTA at scroll position 12,000px
The Gap

The company is 10x more impressive than the website makes it look.

AI Visibility

The new search is here. You're not in it.

200 million people use ChatGPT weekly. When they ask "what is the best probiotic deodorant," AI recommends 3-5 products. Your GEO score: 22/100. AI crawlers can't execute JavaScript — they see a blank page. Your science is password-protected. You don't exist in AI search.

ChatGPT Can crawl, sees ~200 words
Perplexity Minimal content to cite
Google AI No schema, no FAQ, JS-heavy
Copilot No Bing optimization
Claude No llms.txt, no structured content
Gemini No YouTube, no schema
Test it yourself — 30 seconds
  1. Open ChatGPT (or any AI assistant)
  2. Ask: "What is the best probiotic deodorant?"
  3. Look for Taxa in the answer.

If Taxa isn't there — and it won't be — that's the gap this section measures. In a novel category like probiotic deodorant, the first brand AI learns to recommend owns the category. Right now, that position is open. It won't stay open.

The Window

"Probiotic deodorant" is a category being defined in AI right now. The first brand to claim it owns it. That position is open today. In 12-18 months, it won't be.

What This Looks Like in Practice

What happened when a similar business rebuilt — in 7 days

Same methodology, same standards. Different client, same caliber of brand. Real data.

Performance
100
Lighthouse — All Four Categories
Lighthouse: 100 Performance, 100 Accessibility, 100 Best Practices, 100 SEO
All four categories 100/100. Mobile, throttled 4G. FCP 0.9s. LCP 1.8s. TBT 0ms.
AI Visibility
15x
AI Citations — Overnight
AI citations: 1,500+ total, 15x overnight spike
Near-zero to 1,500+ citations. 35 cited pages. 15x overnight spike. Still accelerating.
Search Traffic
3x
Impressions — Overnight
Google Search Console: 337K impressions, 3x overnight
Flat 8 months, then 3x overnight. 337K impressions. 4.3K clicks. Still climbing.
Verify these results yourself
  1. Speed test: Go to pagespeed.web.dev. Run taxatech.com. Then run any NorthEra-built site. Compare the scores.
  2. AI test: Ask ChatGPT "what is the best probiotic deodorant?" Note who appears — and who doesn't.
  3. Mobile test: Open taxatech.com on your phone. Count how many seconds before you can interact with anything.

These are Google's tools and OpenAI's tools. Not ours. The results speak for themselves.

Your 24.8s load → sub-2s. Your GEO 22 → 90+. Same methodology applied to Taxa.
Your Site Across Devices

What visitors see on mobile and desktop

Mobile viewport
Mobile — 375px
Desktop viewport
Desktop — 1920px
The Opportunity

Same visitors. Same science. Different results.

Same visitors, same science — but they see the product in 2 seconds, find the waitlist in the first viewport, and AI learns to recommend Taxa by name.

Today
27 /100
Performance
54 /100
Design
22 /100
AI Visibility
⟶
Achievable
100 /100
Performance
Sub-2s load, any device
90+ /100
Design
Custom design worthy of the science
90+ /100
AI Visibility
AI recommends Taxa by name
🎯
The Outcome
Taxa becomes the first brand AI recommends when people ask about probiotic deodorants. Your science, team, and investors become discoverable.
✓
The Proof
Lighthouse 100. 1,500+ AI citations. 3x search traffic. Verified by Google's own tools.
⏱
The Timeline
7 days. Live site. Not 3 months. Not 6 months. Seven days.
🤝
Your Time
2-3 hours of input on days 1-2. Everything else is done for you.

Let's talk about what these numbers
mean for Taxa Technologies.

This report shows the gap between what Taxa has built and what the world can see. A conversation determines whether closing that gap makes sense for your business right now.

Start the Conversation
hello@northera.io
NorthEra — Brand Transformation Sprints. Delivered in 7 Days.